Alright, so here’s the deal: Ubisoft, the big French gaming company, just shared that their net bookings took a slight nosedive, down 2.9% for the quarter ending June 30th. Can we just take a moment—because numbers are not my thing, but it’s basically €281.6 million, or $330.8 million. They blame it on stuff like Rainbow Six: Siege not doing its thing and a partnership that got delayed. Classic, right?
Now, back in the day—or rather, in the last quarter—old games were killing it. They pulled in €260.4 million, that’s about $305.9 million, which is actually up 4.4% from last year. Seems like people are loving those vintage vibes.
Oh, and Ubisoft’s doing this makeover into what they’re calling Creative Houses. These are like mini-companies or something. The first one’s got Tencent’s backing, which they talked about earlier this year. CEO Yves Guillemot—you know, the big boss—says this whole thing is about boosting creativity and getting stuff done better. Interesting, right? But also kind of corporate speak if you ask me.
Each Creative House—sounds artsy, doesn’t it?—is supposed to hype up their games and business mojo. Kinda like giving them a creative shot of espresso. The first one’s in charge of heavy hitters like Assassin’s Creed, Far Cry, and Rainbow Six. They just set up a new leadership team, too. Yves is pretty excited, saying it’s a big step toward making Ubisoft more nimble and still, you know, holding onto their creative flair. Makes you wonder how all this shuffling around feels on the inside.
And that’s me, sharing the latest in Ubisoft land!