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  • Virtual Reality
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  • Home
  • Gaming News
    Infinity Nikki Set for a Major Ink-Themed Update

    Infinity Nikki Set for a Major Ink-Themed Update

    Elden Ring Nightreign Duo Expeditions Debut This Week With Exciting New Quality of Life Updates

    Elden Ring Nightreign Duo Expeditions Debut This Week With Exciting New Quality of Life Updates

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    5 Exciting Games We’re Eager to Dive Into This Weekend

    5 Exciting Games We’re Eager to Dive Into This Weekend

    Xavier from “Love and Deepspace” Takes an Edgy Goth Turn in His Third Myth Story

    Xavier from “Love and Deepspace” Takes an Edgy Goth Turn in His Third Myth Story

    Title: Oops! Battlefield 6’s Official Reveal Focused Solely on Single-Player Campaign—No Release Date Announced

    Title: Oops! Battlefield 6’s Official Reveal Focused Solely on Single-Player Campaign—No Release Date Announced

  • PlayStation
    Global PlayStation Store Update – July 29, 2025

    Global PlayStation Store Update – July 29, 2025

    What to Anticipate at the Show – PlayStation.Blog

    What to Anticipate at the Show – PlayStation.Blog

    Diablo 4’s Age of Hatred Could Endure Beyond Its Expected Time

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    [Redesigned Title] Winners Announced: Bartender Hustle Free Game Giveaway (PlayStation)

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    Charming Road Trip Adventure “Outbound” Arrives on PS5 – PlayStation Blog

    Charming Road Trip Adventure “Outbound” Arrives on PS5 – PlayStation Blog

  • Xbox
    New Black Ops 6 Zombies Wonder Weapon Strikingly Resembles a High on Life Gun

    New Black Ops 6 Zombies Wonder Weapon Strikingly Resembles a High on Life Gun

    Age Verification in the UK: Xbox’s Continued Dedication to Player Safety

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    Microsoft CEO Claims Company is ‘Thriving’ Amid Layoffs and Cancellations

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    Final Fantasy 14 Might Have Unintentionally Revealed a New Hairstyle

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    Tales from the Shire: Your Essential Guide to Living Like a Hobbit in Bywater

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    Celebrating 20 Years on the Track: Asphalt’s Milestone!

    Celebrating 20 Years on the Track: Asphalt’s Milestone!

  • Nintendo
    Patch Notes for Update 1.2.1 of Super Mario 3D World + Bowser’s Fury

    Patch Notes for Update 1.2.1 of Super Mario 3D World + Bowser’s Fury

    Mario Paint Joins Switch Online’s SNES Library and Nintendo Music News

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    Fortnite Leak Unveils New Insights on Pets and Brick Life

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    Episode 463 – Talk Nintendo: You’re Uninvited

    Episode 463 – Talk Nintendo: You’re Uninvited

    Fortnite Leak Unveils Details of New Disney Mode

    Fortnite Leak Unveils Details of New Disney Mode

    Pokémon TCG Unveils Pocket Wisdom of Sea and Sky Expansion

    Pokémon TCG Unveils Pocket Wisdom of Sea and Sky Expansion

  • PC Gaming
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    Battlefield 6’s Battle Royale Mode May Be Delayed at Launch

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    Ubisoft Announces 2.9% Decline in Net Bookings

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    Itch.io Removes NSFW Games Due to Payment Processor Pressure

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  • Virtual Reality
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    Meta Acknowledges Optimal VR Session Length Due to Design Constraints

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    The XR Weekly Digest (07/28/2025): Upcoming Quest Features Revealed, Brilliant Labs’ Smartglasses Launch, and More!

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    Kickstarter for ‘Haven in the Mist’ Wraps Up with 0,000

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  • Consoles
    Ayaneo Unveils Next-Gen Gaming Handheld with Strix Halo GPU and Internal Battery—Introducing the Second Ryzen AI Max+ 395 Handheld

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    GPD Confirms First AMD Strix Halo Handheld Gaming PC — Teases Ryzen AI Max+ 395 in Performance Video

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    Prototype of Lenovo Legion Go 2 Spotted Before China Launch — Featuring Ryzen Z2, OLED Display, 1TB SSD, 32GB RAM, and More

    Prototype of Lenovo Legion Go 2 Spotted Before China Launch — Featuring Ryzen Z2, OLED Display, 1TB SSD, 32GB RAM, and More

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Home Virtual Reality

Pimax Issues Apology Following Backlash Over Covert Social Media Incentive Scheme

by GamerFeed
May 28, 2025
in Virtual Reality
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Whoa, okay, so we’re diving into the wild world of brand ambassadors, referral programs, and—yep, you guessed it—companies crossing the line. Pimax, the VR headset folks, seemed to pull something straight out of a sneaky playbook. They were caught trying to launch this secret program. Imagine a reward system but for dropping positive vibes on forums. Kind of an astroturfing move that blew up in their face.

So, picture this scene: A Reddit user, ‘Mavgaming1’, spills the beans. They leaked this chat from Pimax’s official Discord. Pimax pitched this “Community Engagement Program”—think points and rewards for hyping them up on social media. Like turning your average Joe into a mini-marketer. And the rewards? Ranging from $5 Steam cards to—get this—a $1,000 trip to Pimax’s HQ in Shanghai. What a ride, right?

Now, all people had to do was write a positive post for Reddit or whatever forum, get it thumbs-upped by Pimax, then post it online. Kind of like getting paid to say nice things. They even had these suggested topics, like “Your First VR Experience with Pimax” or tips for maximizing your experience. Feels staged, doesn’t it?

This whole thing was about pumping up their PC VR headsets, trying to mimic genuine support. But then, Pimax goes, “Wait, no, this wasn’t official!” They pulled the plug, saying it was a rogue employee move, not company-sanctioned, according to their Head of Communications, Jaap Grolleman. He’s been the front face of Pimax, asserting, “We never asked anyone to fake it for us or demanded positivity. Besides three messages, that is.”

Apparently, just nine folks got contacted before the scheme bombed. Just three were fully in on the guidelines and rewards pitch. Talk about a close call, though. This could have wandered into illegal territory, sneaking around marketing laws. The FTC is pretty clear: no deceiving folks for commerce gains without laying all cards on the table.

It’s not just a little marketing hiccup. Laws around the globe, like the UK’s CMA and EU guidelines, slam down on this "simulate real consumer love" tactic. So, Pimax got real lucky here.

But hey, maybe they learned their lesson. Or maybe it’s just a reminder that marketing can sometimes take a turn around a pretty dodgy corner. Who knows.

Tags: SocialIssuesMediaBacklashPimaxApologyCovertIncentiveScheme
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