Instinct3 Influencer Marketing Agency Launches New Publishing Division

Whoa, so there’s this German thing happening—Instinct3, this agency for influencers—I guess they’re diving into games now, calling it “Sidekick.” Yep, a whole new deal as a ‘full-service’ whatever. First game on their list? Deadly Days: Roadtrip or something. Cool name, right? Not sure why, but it gives me this late-night road movie vibe. Y’know, snacks by the dashboard and radio static.

Leading this whole shebang are these two folks: Jasmin Oestreicher and Melvin Frank. Apparently, they’ve been tinkering around with publishing before, with titles like 9 Kings—sounds epic, Asgard’s Fall—like, how many Viking games do we have now? Oh, and TerraScape. So there’s history there, enough to build a resume, I guess.

Oestreicher drops some truth bombs: ten years in this biz teaches you a thing or two. But hey, if you get too cozy with old tricks, you’re toast—game folks can smell BS like dogs with a bone. She’s all about bold moves, knowing the local crowd, and making stuff that’s not just a cash grab. Sounds like a solid mindset.

Melvin’s chipping in with his two cents, talking about how they’ve been throwing stuff at the wall over the past year to see what sticks. Something about learning what clicks and lasts. Sidekick’s their way of smooshing all those lessons together. Aim? Simple: find the games that vibe with them and nail it with every launch. No pressure, right?