1047 Games CEO Apologizes for Splitgate Stunt at Summer Games Fest

Sure thing, here it goes:

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Oh boy, where do I even start? So, Ian Proulx, the big boss over at 1047 Games, found himself in the hot seat—again. Picture this: he strolls up at Summer Games Fest, cool as a cucumber, sporting a hat that screams “Make FPS Great Again.” I mean, really?

Apparently, Ian went on Twitter (who doesn’t these days?) to say, yeah, maybe they took the marketing thing a tad too far. Turns out, not everyone found it all that funny—like, at all. Especially considering the backdrop of everything else going on, like President Trump sending the National Guard to LA. Honestly, not sure what he was thinking—almost like one of those “what’s the worst that could happen?” moments that backfire spectacularly.

And here’s the kicker: He kinda didn’t want to apologize at first. I know, right? Anyway, he eventually caved. “We needed a splash,” he said—or maybe it was more of a belly flop. They brainstormed, and boom—hat idea popped out. Not exactly a masterstroke.

Ian’s like, “I swear it wasn’t political!” which, honestly, feels a bit like saying “I’m not yelling!” while yelling. He knew folks would get all riled up—who wouldn’t? But he chucked it up to meme culture and something about wanting to shake up the world of FPS games. Could you even imagine the state of those games? Apparently, he’s not thrilled.

Finally, he goes, “Okay, okay, my bad.” Why’s he sorry? Because it’s thrown the community into chaos! People are arguing, and he’s watching it all unfold, like dropping your phone into the ocean. His words, not mine—well, sorta.

And that’s the saga of Ian and the infamous hat. Ah, the things people do for attention…

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